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Hypnotherapist life – behind the scenes

What does your therapist or coach do outside of your session time?  An insight into life behind the scenes.

I may be seeing another client…

Of course, that’s the obvious one, and a lot of the time, I’m doing exactly that, whether face to face hypnotherapy or coaching in Knowle or Kenilworth, or via Skype, which has opened up my practice to a much wider audience!  And although I love client sessions, and the privilege I’m granted to help, at the end of the day I’m running a business, and so I wear many “hats”.  When I’m not with a client you can usually find me doing one of the following.

Marketing and sales – oh how I struggle with this!

But unless I take my business to market, how on earth will anyone know what I do and that I even exist?  Social media has completely changed the face of marketing, and for some, this is proving an absolute joy.  If, like me, you are a natural introvert (I’m a social introvert to be precise) then you will find the whole “putting yourself out there” to be the very opposite of joy!  But I have to do it, and my commitment to Cloud Nine Hypnotherapy and Coaching’s success is that 2019 will be my year of overcoming my limiting beliefs and becoming a marketing genius (sort of!).  I am so lucky that a lot of my success over the past 8 years has been due to referrals from my lovely clients.  Thank you so much!

Financial management….

Keeping on top of my accounts, expenses, and targets to help my business grow!  Best to do this regularly so that it doesn’t become overwhelming.

Continuing Professional development….

or CPD.  This is an area of my work that I really enjoy, learning new skills, theories, ideas and expanding my knowledge fulfilling my need to grow both professionally and personally.  CPD is important to ensure that I continue to improve my skills,  and provide myclients the most up to date service.  CPD can take many forms, but most usually for me it means attending courses, reading a new book or article (or revisiting a classic).  I also have regular supervision sessions with another therapist, where I can discuss challenges I may be experiencing, and to help me stay clear on my own objectives and intentions.  I am a member of the National Council for Hypnotherapy (NCH) and spend time connecting with other therapists, and attending conferences, learning as much as I can about my industry.  Dedicating CPD time within my work schedule ensures that I offer my clients the best possible experience and results.

Hypnotherapy Admin….

Another large part of my work.  Answering emails, calls, sending emails, making calls, client consultations, session planning and session review notes, not to mention making hypnosis recordings for my clients to use.  All taking a lot of time, but incredibly important to the smooth running of my business behind the scenes.

Business development….

The creative cousin of admin and finance.  To grow your business and improve your life, you need to have a vision, plans, ideas and goals, as I remind my clients regularly.  Big or small, it doesn’t matter, but without a plan, a goal is just a dream.  I love planning, scheduling and reviewing, and the sense of control and purpose it gives to my business.  And I also know that I feel much more relaxed when I know I’m following a plan.  Check out my coaching programme if you struggle with this http://www.cloudninehypnotherapy.co.uk/services-and-prices

Talks and networking….

Another form of marketing, spreading the word.  I’m not a natural at selling, but have often given talks to groups about confidence, procrastination, weight, anxiety and hypnotherapy and coaching in general.  I love to remind people just how awesome they are and how investing in themselves through connecting with their powerful subconscious can help them to achieve the life they want.  I’ve always been on a mission to spread the word about hypnotherapy, it’s not something weird and inaccessible, but it’s something natural, extremely effective and available to all.  And networking is a great way to meet other business owners, and make new connections.

Self care…

I have to schedule this, as running a business is a 24 hour commitment.   And when your business is also your passion, it can become all consuming.  I have to practice what I preach; every client of mine is reminded how important they are, and encouraged to make time just for them, to switch off and reconnect with who they are and what brings them joy.  So I must do the same.  The fact that I regularly fail reminds me how hard this is to do for most of us.  And when I get run down, irritable or things start to slide a little, that’s my wake up call that I need to get out in the countryside for a bracing walk, go for a swim, laugh with a friend, or just take an hour to curl up and read my book or listen to one of my calming hypnotherapy recordings.  All the things that bring me back to my peaceful place.  

A little insight into behind the scenes.